How Prolifiq stacks up against regular, personal email
Most sellers use regular, personal email for 1:1 communications with prospects. How does it compare to the capabilities of Prolifiq?
| |
 |
Regular,
personal email |
 |
Personalization |
Yes. Includes senders input and automated suggestions. |
Limited to sender’s input. |
|
Access to content |
Suggested content automatically fed to user based on topic. |
Senders are on their own to find content. Usually involves frustrating, time consuming searches. |
|
Consistent messaging and branding |
Managed by marketing via templates. |
No ability to manage or enforce branding standards. |
|
Formatting |
No limit to content types and presentation options. Think digital brochures or custom micro sites delivered via email. |
Mostly text, limited HTML functionality. |
|
Delivery of files |
Content is hosted on server and presented as clickable links. Results in sophisticated messages, delivered as polite, light footprint emails. |
Large attachments, risk of loss due to SPAM filters and inbox storage limits. |
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Tracking |
Real-time tracking, feedback and analytics. |
Limited to intrusive read receipts. |
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Legal compliance |
Enforced by system. Content is screened, appropriate disclaimers are automatically included, opt-out policies are managed behind the scenes. |
No enforcement. |