Good Promotional Practices (GPP) refer to the composite set of policies and Standard Operating Procedures that ensure life sciences companies comply with applicable laws, codes of ethics, and accepted industry standards.
Companies involved in the sales and marketing of medical devices, pharmaceuticals, and biotechnology are advised to create and maintain a documented set of policies and standard operating procedures to ensure that they comply with all applicable laws, code of ethics, and accepted industry standards. Prolifiq can also help companies systematically embed those practices into daily sales and marketing work flows.
By adhering to GPP, Life Sciences companies can ensure that they maintain good standing as respected, ethical providers of valued information to the healthcare practitioner community.
Learn how Prolifiq for Life Sciences supports Good Promotional Practices
Download our whitepaper: Good Promotional Practices: Are you ready?
Read the latest Pharma Magazine article: Good Promotional Practices: How regulatory, marketing and sales can unite to improve content dissemination.