GE increases their tradeshow ROI by streamlining data collection and follow-up.
Challenge
GE Security wanted to improve the quality of trade show lead data and reduce the time required to respond to promising leads.
Solution
GE deployed Prolifiq Mobile and loaded messaging templates designed for specific trade shows. Trade show representatives use smart phones to collect lead data and distribute follow up messages, directly from the trade show floor. With one simple interaction, lead contact information was collected, leads were profiled and information requests were fulfilled instantly.
Result
Follow up time to first contact with lead was reduced from three weeks to three seconds, and response rates to the follow up materials doubled.
Read more in Exhibitor Magazine