Cisco’s global sales force uses Prolifiq to find and deliver the right selling content to customers, when and where they need it.
Challenge
Cisco’s extensive library of digital content helps their customers make informed buying decisions. Cisco marketers needed a way to put all of this content at the fingertips of their global sales force.
Solution
Cisco deployed Prolifiq integrated with their Salesforce CRM application. Now their selling content is available inside their normal sales work flows. Cisco marketers use Prolifiq’s Content Library to manage, localize and distribute the content automatically, cutting lead time for new content distribution dramatically.
Result
Cisco prefers to keep the details of one of their best kept secrets... well... secret. Project leader Nikhil Bhat, Senior Manager, Worldwide Sales Automation, Commercial Sector, offered this commentary: “We have never seen an application integrate so seamlessly and work so effectively, as advertised, until Prolifiq.”